Purchasing behaviour analysis system wants to know what you like
This marketing analysis tool, under development by Fujitsu, uses technology to sense people’s movement. By analyzing how customers behave in response to merchandise, entirely new kinds of marketing information will be obtainable.
With regular POS systems, the only information obtained is how much merchandise has been sold. But by using this system, it’s possible to find out how customers acted while contemplating the purchase of a product. This system could help with marketing by showing how customers behaved when they were thinking about buying a product, but didn’t complete the purchase.