The Future of Online Original Content
Amazon, YouTube and Netflix have three different models. They do original content but they do it in a different way. In Netflix’s case most of their content is not original. Only roughly two percent of their budget is originals but they’re increasingly spending more money.
House of Cards they made 100 million dollar commitment for two seasons but now they’ve just signed to go to a third season of that and they’ve got some other original programs like Orange is the New Black and some others. What Amazon has done is the different model there is they basically said if you spend $79 a year to get free delivery of any Amazon product we will throw in free video. So you can watch movies or some of the original Gary Trudeau series they’ve just done, some of the originals like that that you can do.