Analyzing Transperancy and Translucency
Seth Godin (Brilliant Author, Strategist and Philanthropist) posted on his blog on February 18th, 2012:
“Transparent or translucent?
There’s an argument for transparency. If you make it easy for people to see right through you, the thinking goes, you are easier to trust.
The market, though, often seeks out the translucent. Things that glow. We’re drawn to the glow, to the illumination and warm feeling it brings.
We’d like our tools and our replaceable institutions to be transparent. We want the bank and the radiologist and the tax man to be totally clear and invisible, so they can get out of the way and we can focus on what’s true.
But the brands and experiences and legends that lead to stories and affection and connection—it would be better if they glowed instead.”
My rationale is that both concepts, while important, have separate utilities. Transparency eliminates doubt, translucency breeds admiration. Both are central to managing everyday situations and evolving our inner self awareness respectively. Both, due to their different utilities, maybe required in different situations, depending on how much information is available and what is necessary at that very moment.