Uncovering Hollywood’s Hidden Brands
J. Todd Harris has produced many different kinds of films, from the Oscar-nominated indie The Kids Are All Right to low-brow crowd pleasers like like Piranha 3D. He says Hollywood’s insatiable appetite for new material, combined with cost-cutting at major studios, has created an opportunity for independent producers to cheaply buy the rights to brands that could become the basis of next summer’s blockbuster movie.
And he says he’s searching for those brands in some unexpected places. It’s not just books, plays and TV shows anymore. It’s board games, children’s toys, theme park rides, video games, musicals and even individual songs.