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Ideatrotter

Broadcasting Our Innovative Future Now

Posts tagged with ‘television’

Innovation for Loyalty Programs

Cisco’s Mobile TV Coupons help retailers achieve fuller baskets and get more out of their TV ads by letting shoppers “clip” targeted coupons using their mobile device in real time. Based on powerful analytics and real-time diagnostics, you receive detailed shopper and campaign information, as well as coupon clipping and redemption by geography and clipping rates by demographics, over time, and per channel or show. This cloud-based system provides a dynamic, real-time link between TV ad campaigns, loyalty cards, and point of sale.

Uncovering Hollywood’s Hidden Brands

J. Todd Harris has produced many different kinds of films, from the Oscar-nominated indie The Kids Are All Right to low-brow crowd pleasers like like Piranha 3D. He says Hollywood’s insatiable appetite for new material, combined with cost-cutting at major studios, has created an opportunity for independent producers to cheaply buy the rights to brands that could become the basis of next summer’s blockbuster movie.

And he says he’s searching for those brands in some unexpected places. It’s not just books, plays and TV shows anymore. It’s board games, children’s toys, theme park rides, video games, musicals and even individual songs.

How & why does our media fail us? 

MIT Professor Emeritus of Linguistics and renown author Noam Chomsky on private ownership of mass media - and the framework that limits what media covers.

Television Audiences Will Find Great Content, Wherever It Is

Former President of NBC Warren Littlefield argues that the fundamental rules of television have been changed by online media.

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The Esquire Guy’s Guide to Media Interviews

If you are an innovator or entrepreneur, chances are the media wants to cover you because you are doing something right or are intriguing enough. Esquire has released a video guide on how you can sound natural, deliver a difficult message, and the phases you should never say  

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Future of Public Television

This week on the Communicators, Patrick Butler, Association of Public Television Stations President and CEO talks about how public television officials view federal spending cutbacks and the future of public television.

How Ericsson is transforming mobile video delivery

Ericsson recently launched the world’s first complete Broadcast LTE solution and here Simon Frost, Head of TV Marketing at Ericsson, discusses the applications and new business models that the new technology enables, and the future impact of the technology standards that lay at its heart: HEVC, MPEG DASH and eMBMS. He also explains why Broadcast LTE together with Ericsson’s Media Delivery Network can transform mobile video delivery.

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Futurist Jason Silva on BRAIN GAMES

Brain Games explores the inner workings of your brain with interactive games you can play at home, as well as experiments on the streets of a city as complex as your brain — New York.

Guiding you through the twists and turns of your gray matter is Jason Silva who will be joined by top experts in the fields of cognitive science, neuroscience and psychology that will give you the “why” behind the “wow.” Get in touch with your inner super-computer and let Brain Games blow your mind!