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Ideatrotter

Broadcasting Our Innovative Future Now

Posts tagged with ‘sport’

Rethinking the 2014 Biking Technology

Muc-Off has always looked to push the boundaries of innovation. This is the story of the long road to innovation - in the quest for chain efficiency perfection.

Muc-Off’s whole development process involves rigorous testing of each product with the professional teams it supports. The development with these teams ensures each product is tested in the fastest and toughest conditions for road cycling.

This testing process was an integral part of the development of the C4 Chain Wax that Team Sky used in this year’s Tour de France TT. The Muc-Off C4 Chain Wax is the first of its kind; the long and rigorous process to produce the wax and its application to the chain can help produce savings of 7.5 seconds over a 55mile time trial. In a discipline where seconds can be the difference between 1st and 10th place, it is a marginal gain that can help steer a rider to victory.

The C4 Wax was tested and developed using Muc-Off’s Chain Lube Efficiency Dynamometer. This machine has the ability to test any lubricant and chain to provide quantitative data, efficiency and performance durability. The C4 Wax was strenuously tested on the chain efficiency dynamometer until the perfect formula was produced. This process also involved live testing with Team Sky riders, such as Bradley Wiggins, Chris Froome and Richie Porte to ensure the wax was fit for race conditions.

Entrepreneurship in Sports | George Foster

George Foster says the potential for wealth creation in the field of sports entrepreneurship has been vastly underestimated. But he warns that sports industry fortunes can fall as quickly as they rise, and gives advice to aspiring sports entrepreneurs on how to avoid common mistakes.

He is professor of management at Stanford Graduate School of Business where he teaches sports management, entrepreneurship, and finance. He works closely with the Stanford Athletic Department in recruiting and advising student athletes, and directs the NFL-Stanford Executive Program.

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Google Fiber: Nick’s First Pitch

Just like any other 13-year-old baseball fan, Nick had dreams of one day making it to the majors. Being diagnosed with a rare blood disorder put that dream on hold—until, that is, Nick’s family, the baseball community and Google Fiber teamed up and used the power of web to make his dream a reality.

With the help of the web, Nick was able to throw out the first pitch at A’s/Yankee’s game at the Oakland Coliseum in California from the Google Fiber Space in Kansas City—more than 1800 miles away.

PlayerLayer competes in the big leagues using Salesforce

PlayerLayer, a technical luxury sports apparel small business in the UK, takes on the biggest brands in the sports industry. How? Salesforce and social media. Their story goes from the early days of paper and spreadsheets to thriving with Salesforce CRM and competing with the giants of the industry thanks to smart usage of social channels.

World’s first social media driven light show

SBS Olympics correspondent Brian Thomson speaks to Cameron Hughes, Head of Brand EDF Energy, about a light show on the London Eye that changes colour in response to the emotional content of tweets about the Olympic Games.

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Figures of Progress: How Data is Driving Decisions

In sports just as in business, data can mean the difference between winning and losing. In basketball, new ways of recording and synthesizing sophisticated information can create game-winning plays. Want to learn more about how data is turning the game into a greater art?

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Counting the Cost of the London Olympics

As the 2012 London Olympics begin and London prepares for a sharp increase in tourism, one wonders what the price tag for London’s Games is. Daniel Moylan, the chairman of the London Legacy Development Corporation; and Pamela Gardner, the director of neighbourhoods and communities at East Thames, a housing provider and social regeneration charity are interviewed to discuss how London has prepared for the upcoming festivities, including its impact on local businesses and the evolving image of the Olympic brand.

To discuss the heightened level of security during the games, Dr. Pete Fussey, a senior lecturer in Criminology at the University of Essex, is interviewed whose work focuses on security and regeneration in relation to major events.

Warming Up

"Warming Up" :60 is AT&T’s extended Olympic brand/anthem spot featuring Ryan Lochte, epically swimming across the Atlantic as a metaphor for all that Team USA athletes have to do to get to the Olympic Games. Throughout his journey, we see him overcoming one obstacle after another until he finally swims ashore in London.