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Posts tagged with ‘sport’

Entrepreneurship in Sports | George Foster

George Foster says the potential for wealth creation in the field of sports entrepreneurship has been vastly underestimated. But he warns that sports industry fortunes can fall as quickly as they rise, and gives advice to aspiring sports entrepreneurs on how to avoid common mistakes.

He is professor of management at Stanford Graduate School of Business where he teaches sports management, entrepreneurship, and finance. He works closely with the Stanford Athletic Department in recruiting and advising student athletes, and directs the NFL-Stanford Executive Program.

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Google Fiber: Nick’s First Pitch

Just like any other 13-year-old baseball fan, Nick had dreams of one day making it to the majors. Being diagnosed with a rare blood disorder put that dream on hold—until, that is, Nick’s family, the baseball community and Google Fiber teamed up and used the power of web to make his dream a reality.

With the help of the web, Nick was able to throw out the first pitch at A’s/Yankee’s game at the Oakland Coliseum in California from the Google Fiber Space in Kansas City—more than 1800 miles away.

PlayerLayer competes in the big leagues using Salesforce

PlayerLayer, a technical luxury sports apparel small business in the UK, takes on the biggest brands in the sports industry. How? Salesforce and social media. Their story goes from the early days of paper and spreadsheets to thriving with Salesforce CRM and competing with the giants of the industry thanks to smart usage of social channels.

World’s first social media driven light show

SBS Olympics correspondent Brian Thomson speaks to Cameron Hughes, Head of Brand EDF Energy, about a light show on the London Eye that changes colour in response to the emotional content of tweets about the Olympic Games.

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Figures of Progress: How Data is Driving Decisions

In sports just as in business, data can mean the difference between winning and losing. In basketball, new ways of recording and synthesizing sophisticated information can create game-winning plays. Want to learn more about how data is turning the game into a greater art?

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Counting the Cost of the London Olympics

As the 2012 London Olympics begin and London prepares for a sharp increase in tourism, one wonders what the price tag for London’s Games is. Daniel Moylan, the chairman of the London Legacy Development Corporation; and Pamela Gardner, the director of neighbourhoods and communities at East Thames, a housing provider and social regeneration charity are interviewed to discuss how London has prepared for the upcoming festivities, including its impact on local businesses and the evolving image of the Olympic brand.

To discuss the heightened level of security during the games, Dr. Pete Fussey, a senior lecturer in Criminology at the University of Essex, is interviewed whose work focuses on security and regeneration in relation to major events.

Warming Up

"Warming Up" :60 is AT&T’s extended Olympic brand/anthem spot featuring Ryan Lochte, epically swimming across the Atlantic as a metaphor for all that Team USA athletes have to do to get to the Olympic Games. Throughout his journey, we see him overcoming one obstacle after another until he finally swims ashore in London. 

Obscura Digital Cuelight Interactive Pool Table

Featured at the Esquire Houses Ultimate Bachelor Pad in NYC, the limited Edition Obscura CueLight projection system turns a game of pool into an amazing interactive art display. Obscuras projection, sensor and tracking system reveals images and animations that follow the movements of the pool balls as players hit them around the table. You supply the pool table and we supply the system and customized content designed to create any type of experience you can imagine from relaxing to rockin.

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