PlayerLayer competes in the big leagues using Salesforce
PlayerLayer, a technical luxury sports apparel small business in the UK, takes on the biggest brands in the sports industry. How? Salesforce and social media. Their story goes from the early days of paper and spreadsheets to thriving with Salesforce CRM and competing with the giants of the industry thanks to smart usage of social channels.
World’s first social media driven light show
SBS Olympics correspondent Brian Thomson speaks to Cameron Hughes, Head of Brand EDF Energy, about a light show on the London Eye that changes colour in response to the emotional content of tweets about the Olympic Games.
Figures of Progress: How Data is Driving Decisions
In sports just as in business, data can mean the difference between winning and losing. In basketball, new ways of recording and synthesizing sophisticated information can create game-winning plays. Want to learn more about how data is turning the game into a greater art?
Counting the Cost of the London Olympics
As the 2012 London Olympics begin and London prepares for a sharp increase in tourism, one wonders what the price tag for London’s Games is. Daniel Moylan, the chairman of the London Legacy Development Corporation; and Pamela Gardner, the director of neighbourhoods and communities at East Thames, a housing provider and social regeneration charity are interviewed to discuss how London has prepared for the upcoming festivities, including its impact on local businesses and the evolving image of the Olympic brand.
To discuss the heightened level of security during the games, Dr. Pete Fussey, a senior lecturer in Criminology at the University of Essex, is interviewed whose work focuses on security and regeneration in relation to major events.
Warming Up
“Warming Up” :60 is AT&T’s extended Olympic brand/anthem spot featuring Ryan Lochte, epically swimming across the Atlantic as a metaphor for all that Team USA athletes have to do to get to the Olympic Games. Throughout his journey, we see him overcoming one obstacle after another until he finally swims ashore in London.
Obscura Digital Cuelight Interactive Pool Table
Featured at the Esquire Houses Ultimate Bachelor Pad in NYC, the limited Edition Obscura CueLight projection system turns a game of pool into an amazing interactive art display. Obscuras projection, sensor and tracking system reveals images and animations that follow the movements of the pool balls as players hit them around the table. You supply the pool table and we supply the system and customized content designed to create any type of experience you can imagine from relaxing to rockin.
How to air-condition outdoor spaces through sustainable design
During the hot summer months, watching an outdoor sports match or concert can be tantamount to baking uncomfortably in the sun, but it doesn’t have to be. At the TEDxSummit in Doha, physicist Wolfgang Kessling reveals sustainable design innovations that cool us from above and below, and even collects solar energy for later use.
Skiing Meets Nanotechnology
In order to make students more interested in nanotechnology, mechanical engineering professors integrated skiing into the program. By mixing the two things together, professors are hoping that students will have a nuanced idea on nanotechnology and more incentive to learn about it.
New Yorkers Play Pong with Their Brains
At New York’s FIGMENT Festival last weekend, people had Pong on the brain, literally. Thanks to a group called Hack Manhattan and an EEG headset, the public was playing Pong with their minds on a 6-by-8-foot display board.
Liquid Mountaineering: Is this real?
Liquid Mountaineering is a new sport which is attempting to achieve what man has tried to do for centuries: walk on water. Or to be more precise: running on water. By accident the founders discovered that with the right water repellent equipment, you can run across bodies of water, just like a stone skimming the surface.
