Manipulated Google Rankings Disillusion
Eight out of ten Germans use Google as a search engine, so online shops depend on being ranked as high as possible in Google search results. But if a website is suddenly massively linked to other sites, Google programs suspect manipulation.
The search engine then penalizes the website by placing it far down in the rankings or not listing it at all. There are numerous agencies that offer their customers search engine optimization. Some of the methods can be used to hobble the competition.
Enhanced voice search on the Google Search App
In the latest version of the Google Search App for iOS and Android, not only can you say your question out loud, but your search app can speak your answer right back to you. And, using Google’s Knowledge Graph, your search app gives you smarter answers loud and clear.
David Cheriton: The Professor Who Wrote Google Its First Check
In 1998, David Cheriton wrote a $100,000 check to Larry Page and Sergey Brin. From his front porch, the Stanford professor catches up with Forbes and reveals his thoughts on the progress of Google.
Social versus Search Smackdown | A Battle of Internet Marketing Titans
Gather round and watch the smackdown as these two titans of digital marketing wrestle for 2012 marketing budget. Explore who wins when Social Media battles Search Engine Marketing.
17-Year-Old Finds Room for Improvement in Search Engines
Nicholas Schiefer recently won the Intel Foundation Young Scientist Award for a breakthrough search algorithm. His idea allows for “micro-searches” which use social network relationships to expand the amount of information retrieved after a search.
Yahoo Rethinks Search, Launches Axis
Yahoo has been rethinking its search strategy over the last few years and with their new feature Axis, they hope to regain the traffic they used to have on a daily basis. Not only does the new feature promise to collaborate, share and toggle searches across platforms, but it guarantees to be more visually appealing and user friendly.
Axis lets you search for a term and pull up a thumbnail preview of a website result. You can find what you’re looking for without having to scan through lines and lines of text. Similar to most modern browsers, Axis lets you preview possible search results as you type in your search term, and supports trending terms that’ll bring up the most popular content quickly.
Click on the photo to view the entire demo video.
Introducing the Knowledge Graph | Google
Get an under the hood look at the next frontier in Search, from the team at Google behind the technology. The Knowledge Graph is a huge collection of the people, places and things in the world and how they’re connected to one another. With this technology, Google can get you the best possible answers and help jump start your discovery.
Awhile ago, we had mentioned that, in all likelihood, Facebook would move into the Google search domain. While users spend more time on Facebook, Google dominates more search queries. Why not incorporate the search feature into Facebook? While Facebook would not incorporate the same algorithm, its search capabilities would move beyond purely the social realm.
Its current partnership with Bing seems to be it current move into the search sphere. Comscore sources suggest that Facebook has fielded 336 million queries as of February 2012. It is still a huge laggard. This has aided Bing in its total number of searches. There are other impediments along the way - being the largest social site on the planet does not mean you have the same tools at your disposal to crawl a trillion web pages. Facebook would need to gather resources like traditional search engineers, content editors etc. So it may seem that first step would be to tap into the $15 billion search advertising market rather than the search market itself. Whatever Facebook’s strategy maybe, its aggressively looking at Google, as its hiring of Rasmussen, ex Google veteran, may suggest.
Facebook Has `A Ton of Momentum’
Alexis Ohanian, co-founder of Reddit.com, talks about the competition between Facebook Inc. and Google Inc. over social networking and online search.
