Awhile ago, we had mentioned that, in all likelihood, Facebook would move into the Google search domain. While users spend more time on Facebook, Google dominates more search queries. Why not incorporate the search feature into Facebook? While Facebook would not incorporate the same algorithm, its search capabilities would move beyond purely the social realm.
Its current partnership with Bing seems to be it current move into the search sphere. Comscore sources suggest that Facebook has fielded 336 million queries as of February 2012. It is still a huge laggard. This has aided Bing in its total number of searches. There are other impediments along the way - being the largest social site on the planet does not mean you have the same tools at your disposal to crawl a trillion web pages. Facebook would need to gather resources like traditional search engineers, content editors etc. So it may seem that first step would be to tap into the $15 billion search advertising market rather than the search market itself. Whatever Facebook’s strategy maybe, its aggressively looking at Google, as its hiring of Rasmussen, ex Google veteran, may suggest.