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Quiet: The Power Of Introverts In A World That Can’t Stop Talking

In an increasingly social world, author Susan Cain argues that we undervalue the power of the introvert at our peril. How can organizations ensure that the best ideas dominate, rather than those of the most vocal and assertive people?

Facebook Profiles Accurately Predict Job Performance

Do you want to know how that applicant you just interviewed will actually perform on the job? Check out her Facebook profile.

That’s the advice of a new study from the Northern Illinois University, the University of Evansville and Auburn University. The researchers recruited a group of four Facebook-savvy human resources professionals and students to evaluate the Facebook profiles of 56 users. The four perused each of the profiles for about 10 minutes each before grading them according to the so-called Big Five personality traits (openness, conscientiousness, extraversion, agreeableness and neuroticism).

Six months later, the researchers compared the evaluations of the 56 users’ work supervisors and found a strong correlation for traits including intellectual curiosity, agreeability and conscientiousness. The evalauations are, of course, subjective, but job seekers shouldn’t necessarily worry that they need to clean up their Facebook profile.

Source infoneer-pulse

Beyond Limitations

Against the odds, innovators have the courage and perseverance to push on, never satisfied with the status quo. If you’ve never failed, you’ve never lived.

Who defines your digital personality?

If someone told you 2 years ago, what was their number one fear, people would have said “public speaking”. I believe that has change to not remained connected, thanks to the wave of social media that has changed the way we communicate, socialize and interact over the past decade. Tools that people emphasized as primary drivers for marketing such as a good spokesperson and better ad campaigns have been replaced by a dedicated fan base and the “popularity” factor. Its now more important to be spoken about than designing a fancy logo or a nice billboard off the freeway. Leverage comes from how can I get people to speak about me. 

Digital Personality


People have been able to successfully monetize this at low cost. Social media has transformed the way marketing budgets are designed, skyrocketing the goodwill portion on a company’s evaluation on the basis of “communication size”. The way an organization leverages perception versus the individual is one that should be discussed. Today, our facebook page contains comments, wall posts, video blogs created by others. We allow others to publish as much as they want on our page, making us feel more popular or the fact that were needed. Facebook allows you to customize what you publish on your page, so the question is how much should be yours and how much should be others? If Twitter is “what we think” and Facebook is “who we are”, who should define my digital personality and to what extent? 

Nimay Parekh

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