Ideatrotter

The Global Intelligram: Trotting Disruptive New Age Intelligence in a Limitless World

Search

Links

Ideatrotter

Related Posts

More liked posts

Innovation Is Hard

Interview with Scott Anthony, author of The Little Black Book of Innovation, discussing how pivoting for innovation is important and usingKodak’s example to showcase how a monolithic organization like Kodak, although getting a lot of things right, still got it wrong.

Yet all the time, Kodak seemed to want to drive digital behavior back to businesses it knew and could control. Rather than embrace digital, it wanted digital to fuel printing. First with the creation of cameras for the Kodak Easy Share line, then for printers and ink, Kodak wanted the warm glow of the bright yellow box and the family memories of a “Kodak Moment” to shift from digital sharing back to physical objects.
Is it possible for a company with legacy business holdings, and a history of owning a narrow sales channel, to evolve into a thriving digital enterprise? Kodak isn’t alone in trying to sort out this analog to digital transition. Companies like Sony and Comcast have been using acquisition to remain relevant or even dominant in the new world. But Kodak didn’t do that. Rather than use the head start they had with Ofoto, they let companies like Flickr take the lead in the fully digital photo world.

The Way Kodak Died | Fast Company

(via infoneer-pulse)

Loading posts...