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Google uses a very small portion of global electricity. In an independent report, Stanford consulting professor Jonathan Koomey estimated that data centers use between 1.1% and 1.5% of global electricity (Growth in data center energy use 2005-2010). From Google’s own accounting, they have concluded that Google’s data centers use about 1% of Koomey’s worldwide data center estimate. This makes Google responsible for about 0.01% of global electricity use. At half the energy use of average data centers, Google’s energy techniques work; tips of some of the techniques employed have been provided in the Youtube videos provided by the Google team. 

Facebook: Proponent of Growth

On April 24th, Facebook featured Viddy and SocialCam in its Newsfeed. Since then, both apps have experienced a growth of approximately 10 million new users a week. Both video-sharing apps currently sit at around 40 million users each. This is one of many examples of how an app can catalyze itself.

Point in case: Be broadcasted on Facebook for accelerated growth. 

Kickstarter: The King of Crowdfunding

As of April 2012, over 50,000 projects have been funded on Kickstarter in the amount of $200 million. Kickstarter funds projects in multiple genres from film and music to design and technology. Non conventional projects such as the Pebble have superceeded their goal by 98 times, a feature of strength on Kickstarter which allows the artist to raise more than their initial requirement. With eclectic new projects like The Elevation Dock, Kickstarter has enjoyed close 30.6 million visits as of 2011 and continues to grow.

If You Can’t Beat ‘Em, Buy ‘Em? 

When Zynga agreed to buy “Draw Something”, it was the hottest game on the mobile charts. It was the game that would bring OMGPOP to the limelight and hook millions of users instantly. With such a big fan following, Zynga decided to buy out OMGPOP for a cool $200 million. It seems Zynga has employed the clean buyout strategy whenever it sees a competing gaming mobile app move up the charts.

However, since April, Draw Something has seen a steady decline of over 5 million users, bringing the once daily active user population from 15 million to 10 million. Speculations for the decline seem to elude that the barrage of ads from brands maybe a potential reason. Another maybe the sheer repetition of words, which have affected user interest levels. A similar example of this would be how the buzz around iPhone pictionary wore off awhile back. 

Whatever the case, Zynga now holds the reigns to the game. One wonders if they could have bought OMGPOP for cheaper had they waited for the buzz to wear off. 

Instagram’s Twitter Sharing Growth Explodes

Instagram’s success has everyone yapping; it is one of the hottest mobile apps and has been acquired by Facebook. Sharing via twitter has doubled in 2 months and its YoY photo sharing growth has grown by nearly 20x. Some attribute it’s success coming from its recent launch on the Android, expanding its cross-platform accessibility. However, the trend chart speaks otherwise. It may have been due to added functionality/ improved service. How Facebook’s acquisition will impact its growth plan is yet to be known. 

How Big Data Can Fuel Bigger Growth

In the right hands and handled strategically, the massive amounts of information companies collect today can become a valuable new asset. Players seeking additional organic revenue streams should consider tapping their data trove to power a new information services growth engine. In this Accenture High Performance Business Podcast, hear how big data – the massive amounts of analytics data companies collect – can power a new information services growth engine.

Cloud Computing To Reach $150 Billion by 2013

Estimated at the same value of the Greek Bailout and 10x the 2012 Olympics budget, the cloud computing industry is scheduled to grow twice as big as the coffee industry. By 2015, a quarter of all business software purchases will be service enabled software with SaaS delivery accounting and 80% of all apps deployed will be on the cloud. The cloud allows you to deploy apps faster, increase efficiency and flexibility, improve customer service and reduce cost.

However, it comes with its own set of challenges such as security threats, adaptability, overhaul of legacy products and lack of budget. With information being deployed to foreign servers, not only is cloud computing being perceived as an area of growth, but cloud security as well.

Tuition vs Wages: Bittersweet Reality

College costs are rising and, with that, so is the cost of college loans. Currently, loan interest rates are 3.4% and may rise to 6.8%, if Congress does not act by July 1st, 2012. College tuition is rising by 8.3% on a YoY basis. Should the interest rates rise,

- 7.4 million students will see their college costs go up— about one out of every three college students in the country.

- The increase will cost the average college student about $1,000 more per year of school.

- As a result, the cost of college for the average borrower taking out full Subsidized Stafford Loans will increase by 20 percent next year.

Both sides agree that better financial aid mechanisms and loan provisions will make the economy stronger. Median weekly earnings for 25-34 year olds has fallen by 5% on a YoY basis since 2001. Based on the numbers, if the current situation continues, people will start questioning the value of higher education. We need a solution fast, not only for the 7.4 million students currently affected, but also for the 20 million overall student population. 

Pinterest Usage Dips, Confidence Levels Need A Boost

Named as the third most popular social network online, Pinterest has enjoyed increasing popularity, enjoying a 52% growth in the month of February. However, the new user growth this month has only been 5%. The monthly active usage in March fell by 150,000 users. This was followed by a 2.75 million active usage decline in April. Pinterest is treading cautiously, so as not be named as another social hype and wipe website. These numbers have been sourced using AppData, an analytics service that analyzes user activity via third party plugins, examples being Facebook and Twitter. Pinterest users typically use these plugins to sign up for their accounts. 

The Growth of Gilt Groupe

Want to learn more about Gilt Groupe’s hyper growth to revenues of approximately $500 million and employee size of 1000 employees in just 3 years? Founder Alexis Maybank discusses the growth strategy and what led Gilt to become a power player in the online retail industry. 

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