Ideatrotter

Zuckerberg has come a long way since his Harvard days of writing the source code for the largest social network in the world. Controlling over 1/8th of the world’s online experience, Zuckerberg sits tall as the CEO of the largest social network. Now Zuckerberg is part of an elite club that sits next to the president at the White House, discussing national strategies. 

While “The Social Network” portrays Zuckerberg as an awkward, lanky teenager who stole an idea, he is representative of one of the best execution artists. An idea is as good as its execution, and Zuckerberg had to battle Friendster, MySpace, Buddylists and social networks originating from similar Ivy League campuses. The Winklevosses had their own separate social network which never took off. Now imagine a world where Zuckerberg followed all the rules and collaborated with the Winklevosses. 800 Million Users? I think not. 

Marketing company Definition 6 has developed a new tool called Timeline Movie Maker which aggregates your most nostalgic timeline moments into a movie. The Timeline Movie Maker captures the posts on your page with the most likes or moments in your timeline that have generated the most user traffic/ impact and creates a auto-reel which you have the option to customize; a video social resume if you will.

Facebook is currently in route to launching the listen feature next to the like button on the band pages. Currently, it is not available for everyone, but this feature will allow you to listen to their music by launching Spotify and MOG apps from within Facebook. The eventual line extensions of these modules would be to extend a retail component for band t-shirts and concert tickets, making it the complete online store within Facebook. 

Concerns voiced from the musicians have been that this made lead to a decrease in traffic to their individual websites. Regardless, musicians will have to remain vigilant that this will eventually happen and they may have to concentrate their traffic on the Facebook page. Other speculations about Facebook’s strategies based on this move are (1) Will they incorporate the iTunes Store into their band pages? (2) Will applications such as Hulu be incorporated into Facebook to watch your favorite shows? These are still early days for those questions, but hopefully Facebook’s operational strategies are aligned with its explosive growth. 

Remember our question about how Pinterest was going to counter Facebook’s Instagram acquisition? After all, remaining complacent has led to the death of many a contender who went head to head with Facebook. Pinterest has now launched the ability to pin not just youtube videos, but vimeo videos as well.

Vimeo, known for its high quality videos, has an existing user base of about 65 million registered users per month and 8 million overall registered users. Over 15% of their traffic is derived from mobile devices. By allowing Pinterest’s users (now the 3rd largest social network) to pin videos, they not only tap into the video sharing market, but the mobile app market as well. So, although this may not be an app based acquisition, but rather, a video based service offering, it is good to know that Pinterest is evolving its strategy and is foraying into newer arenas to maintain its user loyalty.