The BRICS have historically been a very entrepreneurial region; if you visit China, India or Brazil, it is filled with mom and pop shops lined up next to each other, selling their own assortment of products and paraphanelia. Even when they immigrate to developed markets like the US and UK, they usually take up a job only to save up enough money to launch their own venture, may it be a store or restaurant. The reason why we dont hear about these entrepreneurs is because their ideas have been tried, tested and delivered by thousands of people. Innovative entrepreneurship receives the most buzz and is becoming more surgent in this region than ever before.
Networking events, incubator programs and support groups are cropping up constantly, providing new industry insight and trying to help entrepreneurs get their startups off the ground. These seem to be the tools entrepreneurs flock to in these regions because non-conventional education, as a concept, has not taken off. Emerging markets have not traditionally enjoyed the same economics as developed markets and, therefore, follow a different set of rules. However, the norms have and are changing everyday, now that information is widespread and readily available, thanks to the internet. Venture Beat’s new article by Vivek Wadhwa, “Why the next Mark Zuckerberg may come from Brazil”, provides insight into why we should look to these regions to discover the next big idea.