Can Innovation Nickel and Dime us into Debt?
Everyone is talking about innovation; revamping, line extensions, innovation hubs, incubation centers - these so called strategies are being used within companies as well as being viewed as opportunities for entrepreneurship. The excitement of innovation drives up sales because everyone wants to be the owner of the “It” product. But how much are you spending on innovation? The penchant for novelty has created a new generation of attention deficit consumers, constantly looking for the new upgrade/ product. The infographic attached provides a window into what buying into innovation actually costs the consumer.