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Posts tagged with ‘cloud’

“ IT leaders must embrace the post-modern business, a business driven by customer relationships where the customer is everywhere, and so must your business; a world fuelled by the explosion in information, collaboration, and mobility, enabled by the cloud,” said Peter Sondergaard, senior vice president at Gartner and global head of Research. “You must pursue simplicity by putting people and their needs at the center of design. You must dare to employ creative destruction to eliminate legacy, and selectively destroy low impact systems. ”


(Source:, via infoneer-pulse)

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Monetate is the leading provider of testing, targeting, and personalization solutions for websites. The company’s cloud-based platform empowers marketers to easily test and target product offers and site features then convert successful tests into personalized messaging and promotional campaigns, instantly, anywhere on the website.

Monetate bypasses legacy IT systems with a quick and easy install using just a single JavaScript tag, inserted only once, and requiring no internal IT resources. Some of the best known brands in the world use Monetate to increase conversion rates, personalize the website experience, and make the most of their online marketing dollars, including Aeropostale, Urban Outfitters, The Sports Authority, QVC, PETCO, and GSI Commerce. Based in Philadelphia, Monetate serves a growing list of B2C websites around the world.

For more information about Monetate, visit

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Assistly, the all in one customer service and support app that uses social media to enhance your customer interaction experience. It very recently added a 2 way support module with Salesforce via AppExchange that would allow the sales and customer support reps to consolidate all their data in one shared view.

Assistly is currently backed by Bullpen Capital, Index Ventures and Salesforce to name a few. The videos provided show the general introduction to Assistly along with how the integration between Assistly and Salesforce works. Enjoy!

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Write once, share anywhere


Over the past week or so, I’ve switched text editors on the iPad. 

I’m now using Elements (instead of iA Writer).

Elements does a number of things in addition to keeping things simple and clean.

It connects to Dropbox so all the documents I create with Elements are automatically saved to the cloud. It supports Markdown which the inner geek in me appreciates.

And best of all - it’s extremely easy to send anything I create in Elements to Tumblr. 

I love apps that embrace that write once, share anywhere view of the world. 

Instagram does a fine job of this as well. I take a photo with Instagram, pick a filter and then I can share anywhere. This is what the share options look like:

I’d like to see more apps take that approach. Let me create the content in one place and send it to any place I choose.

For example, gmail could offer a way to offer a URL for every conversation thread. It would only be accessible to those on the email list through some sort of authentication. From there, I could think of lots of ways to send that link to various places of interest.

API’s changed the web forever. It brought together services in compelling ways that were unavailable to individual apps. Now we need more services to take advantage of this and let us send our bits anywhere. 

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The next big opportunity with the Cloud

The recent shift of enterprises like Google and Yahoo moving to the cloud is an indication of the next big trend in web enterprises. People which to upload and download information on the fly, willing to pay top dollar for convenience, speed and efficiency.

Cloud Money

During a recent discussion on the same topic with a couple of startup individuals, they mentioned the movement of their enterprise to the cloud as well. However, two things were of primal and long term concern: reliability and security. While reliability was seen as an issue that could be more easily fixed with better regulated systems and networks, as well as quality contingency plans for server management, security seems to be one where small and medium sized enterprises can really scale up and monetize on.


With personal information being uploaded to the cloud, along with personal histories and knowledge archives, people will surely be willing to pay for a cloud security service along with the general access to the cloud. This service maybe seen as an add-on, partnership or niche provision in the short-term. The long-term goal would be ultimately to protect everyone at no cost, bearing in mind the open source model, with enterpreneurs finding better and cleverer ways to develop revenue.

Nimay Parekh

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