The Most Literate Generation: Wattpad & The Power of Social Reading
The next time you hear someone say “no one reads anymore,” show them Wattpad. With more than 20 million users, Wattpad is the world’s largest community for readers and writers, and to the consternation of traditional publishing - entirely free.
To those naysayers who claim reading is the pastime of a bygone era, the numbers don’t lie - in 2013 alone, users spent 41 billion minutes on Wattpad with a new chapter uploaded every second. The platform lets users contribute cover art for their favorite stories, and become collaborators alongside their favorite authors.