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Pinterest Usage Dips, Confidence Levels Need A Boost

Named as the third most popular social network online, Pinterest has enjoyed increasing popularity, enjoying a 52% growth in the month of February. However, the new user growth this month has only been 5%. The monthly active usage in March fell by 150,000 users. This was followed by a 2.75 million active usage decline in April. Pinterest is treading cautiously, so as not be named as another social hype and wipe website. These numbers have been sourced using AppData, an analytics service that analyzes user activity via third party plugins, examples being Facebook and Twitter. Pinterest users typically use these plugins to sign up for their accounts. 

The Reality about Photographers and their Time

The era of twenty-somethings blindly stampeding their way towards law school seems to be finally, mercifully, drawing to a close.

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Follower Intelligence gives users detailed insight into their audience. Details include what followers are interested in, what they’re talking about, who among them is the most influential or engaged, and in turn, who influences them. Competitor Intelligence offers exactly the same data, but instead it gives insight into the followers of a competitive brand. Follower and Competitor Intelligence are both paid services, and they don’t come cheap, starting at $499 and $999 respectively. Visibli’s services have the potential to give you you the ability to tailor your content, making sure it will attract the attention of your followers (via Visibli: Get Detailed Insight into Twitter Follower Interests)

(via thenextweb)

2010-2011 OPEC Oil Production

Changes in daily oil production by the cartel members.

Pinning = Winning | Infographic

If you wanted to learn more about the growing influence of Pinterest, look no further. Pinterest has embedded itself as one of most used platforms for social networking and blogging. While others lose market share, Pinterest keeps treading on ahead. One thing is for sure: Pinterest is winning and its focus on visualization and simplicity maybe the drivers. 

Chart Focus: Will ‘big data’ transform your industry?

The volume of data that businesses collect is exploding: in 15 of the US economy’s 17 sectors, for example, companies with upward of 1,000 employees store, on average, more information than the Library of Congress does. New academic research suggests that companies using this kind of “big data” and business analytics to guide their decisions are more productive and have higher returns on equity than competitors that do not. As big data changes the game for virtually all industries, it will tilt the playing field, favoring some over others. The financial and information sectors rank among those with the highest potential to create value in the near term.

To learn more, read “Are you ready for the era of ‘big data’?” (October 2011).

(via emergentfutures)

Analyzing Transperancy and Translucency

Seth Godin (Brilliant Author, Strategist and Philanthropist) posted on his blog on February 18th, 2012:

Transparent or translucent?

There’s an argument for transparency. If you make it easy for people to see right through you, the thinking goes, you are easier to trust.

The market, though, often seeks out the translucent. Things that glow. We’re drawn to the glow, to the illumination and warm feeling it brings.

We’d like our tools and our replaceable institutions to be transparent. We want the bank and the radiologist and the tax man to be totally clear and invisible, so they can get out of the way and we can focus on what’s true.

But the brands and experiences and legends that lead to stories and affection and connection—it would be better if they glowed instead.”

My rationale is that both concepts, while important, have separate utilities. Transparency eliminates doubt, translucency breeds admiration. Both are central to managing everyday situations and evolving our inner self awareness respectively. Both, due to their different utilities, maybe required in different situations, depending on how much information is available and what is necessary at that very moment. 

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