Innovation in Brazil and Russia | Women Powering Technology Summit 2012
Developed economies have traditionally looked at emerging economies as areas of market growth for their existing product portfolio, as a source of human capital at more competitive costs, or both.
In these scenarios, the emerging economies retain very little of the intellectual capital created by their human capital and have sub-optimal benefits from the R&D investments made by the investing companies. Emerging economies have been devising strategies for multi-nationals to make more sustainable investments, fostering co-innovation and co-development, which benefit the developed and the developing economies in a more balanced manner.
In this presentation, Patricia Florissi analyzes two rapid growth economies, Brazil and Russia, providing some context around their social, political and economical environment, their industries of focus, and the R&D programs they are devising. Shes also shares EMC’s journey to partner with these countries in fostering global scale innovation programs.