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Posts tagged with ‘Business’

Personal savings, family investments, bank loans, venture capital - there’s no shortage of options for entrepreneurs seeking funding. So where do most of them turn to make sure there’s no shortage on the balance sheet?

Kauffman Foundation Senior Fellow Paul Kedrosky walks through the various roads to early-stage capital in the video below, explaining which options are appropriate for which ventures and debunking several investment myths along the way. Business owners, in the comments below, please let us know which of these sources of capital you found most useful when you first got started.

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Dealotto is a daily deals site where the price you pay depends on how lucky you are. Everybody is guaranteed a great deal, but some will get there hands on the deals for absolutely nothing at all. Users can sign up and earn rewards simply by inviting their friends before the full site officially opens.
Dealotto is a daily deals site where the price you pay depends on how lucky you are. Everybody is guaranteed a great deal, but some will get there hands on the deals for absolutely nothing at all. Users can sign up and earn rewards simply by inviting their friends before the full site officially opens.

Dealotto is a daily deals site where the price you pay depends on how lucky you are. Everybody is guaranteed a great deal, but some will get there hands on the deals for absolutely nothing at all. Users can sign up and earn rewards simply by inviting their friends before the full site officially opens.

(Source: betalist, via socialcubix)

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“ If someone stood in front of your office and lit $100 bills from your petty cash kitty on fire, you’d call the cops. But people at work waste the attention of their peers and your customers/prospects at the drop of a hat. Every interaction comes with a cost. Not in cash money, but in something worth even more: the attention of the person you’re interacting with. Waste it—with spam, with a worthless offer, with a lack of preparation, and yes, with nervous dissembling, then you are unlikely to get another chance. ”

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“ This traditional, one-way marketing doesn’t work anymore. Consumers are already bombarded with thousands of marketing messages on a daily basis but the majority of them are ignored. Most banner ads don’t get a click-through – it’s about 1% on the good ones. Nearly half of all direct mail is never opened. And there are OVER 200 million Americans on the ‘Do Not Call’ list. So what else can you do to get your messages out there?

Today, we are all connected. Today, smart brands make business personal. And they do that by becoming a social business rather than applying the same old marketing techniques to the new medium of social media. They realize that ‘social’ isn’t a new way of marketing, It’s a new way of doing business.

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So, what does gamification really mean? Bunchball’s Founder and Chief Product Officer Rajat Paharia tackles this question and discusses the implications of how the two main definitions impact the types of games that are created for businesses and brands. Rajat certainly knows what he’s talking about and you will enjoy his insight in this edition of Saatchi S Perspective.

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Plum Gear is a brilliant San Francisco based startup that is falling in line with the Airbnbs, Zipcars and GetArounds of the world by tapping into the idea of collaborative consumption, and delivering products that everyone can use and benefit from. Plum is the Netflix of baby clothes, letting you rent baby clothes until you’re done with them.
Plum Gear is a brilliant San Francisco based startup that is falling in line with the Airbnbs, Zipcars and GetArounds of the world by tapping into the idea of collaborative consumption, and delivering products that everyone can use and benefit from. Plum is the Netflix of baby clothes, letting you rent baby clothes until you’re done with them.

Plum Gear is a brilliant San Francisco based startup that is falling in line with the Airbnbs, Zipcars and GetArounds of the world by tapping into the idea of collaborative consumption, and delivering products that everyone can use and benefit from. Plum is the Netflix of baby clothes, letting you rent baby clothes until you’re done with them.


(via thenextweb)

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The Future of Brick and Mortar Space | Mark Alvarez

According to Mark Alvarez, here’s how technology will change the average store in the next 15-20 years.

1. The cash register will cease to be an organizing principle. You’ll be able to pay from anywhere in the store. Right now, the current is working in both directions — tablet apps that allow salespeople to complete sales from anywhere in the store, and phone-based apps that let the customer scan a bar code and buy.

2. Corporate stores will resemble local venues. They’ll all have your data, tablet-equipped salespeople will have access to your entire history with the store. Yeah, a lot of us don’t like talking to salespeople, but they could come in handy if they know our purchase history.

3. Stores will be able to better predict and control traffic flow. Everyone by now knows about geo-fencing and location-based services. But stores will soon have geo-fencing within them, making any area that a customer is in more interactive but also, more interestingly, giving more control over where people circulate and when. Got a bunch of grumpy customers in a customer-service line? Flash sale, aisle five.

Other technologies will allow retailers to better predict traffic flow. Space is at a premium, so retailers will need to maximize its effectiveness.

4. New sales spaces. Right now, brands that are using smart-display tech are mainly doing so for marketing. Nordstrom set up a Kinect-powered virtual window that allows customers to “write” on store windows. That’s fascinating — and the possibilities are infinite. But the big idea is to use digital technology to create a store in previously inaccessible space. Tesco’s subway virtual store is the most well-known example of this, and it’s brilliant — you’re basically setting up another retail location, without any of the overhead.

5. 24 hour access. The other thing that surface-display technology will lead to is the 24-hour store. Smart windows will allow passersby to look at and purchase store inventory from smart posters attached to their windows or walls. Yes, this is already done, and yes, even more people are designing for it. Especially in areas with high levels of night-life traffic, allowing passers-by to immediately purchase that coat displayed in the window. The ultimate impulse buy.

6. And that will make holiday displays awesome. Not that anything can really beat toy trains or a window full of kittens, though.

Keep in mind that not all of this is 100% tech dependent, so it’s going to take architects and designers getting into the act — and from what I’m seeing, they’re coming up with some huge ideas in integrating physical and internet architectures. But, like in fashion, this is a new generation, and a lot of these people are still in school.

(Source: stoweboyd)