" Until recently, memory problems indicated a deficiency in personal character, a shortage of “ethics or humanity.” This outlook was a sign of the times: Informational scarcity fueled an ethos of individualism. Today, advances in technology and technique enable vast quantities of networked information to be stored and retrieved cheaply, simply, and reliably. Information abundance fuels its own ethos where interdependency and mediation take center stage. Go to a party and brag about your ability to recall contact information. Nobody will toast your commitment to swimming against the tide of memory depletion. Instead, folks will tell you and your antiquated sensibilities to get a life and a smartphone. "