" This traditional, one-way marketing doesn’t work anymore. Consumers are already bombarded with thousands of marketing messages on a daily basis but the majority of them are ignored. Most banner ads don’t get a click-through – it’s about 1% on the good ones. Nearly half of all direct mail is never opened. And there are OVER 200 million Americans on the ‘Do Not Call’ list. So what else can you do to get your messages out there?
Today, we are all connected. Today, smart brands make business personal. And they do that by becoming a social business rather than applying the same old marketing techniques to the new medium of social media. They realize that ‘social’ isn’t a new way of marketing, It’s a new way of doing business."