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Ideatrotter

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Adaptability Is Key for Social Media Success

Among surveyed Fortune 500 marketers, 94% cite the ability to adapt quickly to change as the most critical enabler of social media success, followed by having an in-house social media champion (93%), clearly communicated executive support (90%), a solid education on social media (90%), and a culture of experimentation (88%).

Applying an integrated approach to social marketing (86%) ranks sixth among success enablers, followed by the training staff who are unaccustomed to social media (83%), a strong PR capability (80%), unique content that’s exclusive to audiences on various platforms (79%), and the ability to coordinate multiple service providers (62%).

(via socialcubix)

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