Ideatrotter: Disruptive 2.0 Intelligence

Branding and graphic design firm Chermayeff & Geismar’s project list is one anybody working in graphics should be jealous of. Is a logo iconic? Chances are Chermayeff & Geismar designed it. Pan Am, NBC, Chase, Mobil, PBS, National Geographic, Barneys, AX, the Museum of Modern Art, the list is endless. In their upcoming Identity, a monograph, the two go through some of their most infamous designs.

fastcompany:

NBC And Pan Am Designers On How They Made Some Of The World’s Most Iconic Logos

(via good)

#advertising #design #identity
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